Selected portfolio
While I would love to showcase all my work, not all projects can be displayed due to non-disclosure agreements, ghostwriting arrangements, and other contractual provisions with my clients.
Please contact me directly for full insight into my writing experience.
Website messaging
Examples of website copy.
01. Centra website copy
Website: centra.com
Writing copy that converts clients and effectively communicates a software product's unique selling proposition (USP) is a multifaceted challenge requiring a deep understanding of the product.
Crafting website copy for the Centra ecommerce platform involved simplifying complex technical features into engaging content, highlighting the platform's standout features, and communicting the benefits to fashion brands. Centra’s value proposition was a balancing act between technical accuracy and simple, yet impactful copy.
Long-form articles
Examples of long-form writing: articles, reports, case studies and thought leadership pieces.
02. Industry report: Conversion rate in fashion ecommerce benchmarks
In this industry report, I explore how localization and cross-border strategies impact fashion ecommerce conversion rates, drawing on data from 500 brands. The study reveals key correlations and offers strategic insights for improving ecommerce performance in the fashion industry.
Type: In-depth industry report
Written for: Centra
03. What is the modern data stack and how it can change the way you do analytics
In my article for Piwik PRO, I examine the modern data stack (MDS) and its role in transforming analytics. I discuss how MDS addresses the challenge of disconnected systems and data silos, enabling businesses to efficiently process vast volumes of data and derive actionable insights.
Type: Blog post
Written for: Piwik PRO
04. The AdTech Book by Clearcode
The AdTech Book by Clearcode, a collaborative effort between myself, Clearcode's Head of Marketing Michael Sweeney, and CEO Maciej Zawadziński, stands as possibly the most comprehensive one-stop resource on advertising technology available on the web.
Type: Ebook
Written for: Clearcode
05. AdTech article for The Next Web
In this guest piece, I delve into the public's dramatic reaction to Netflix's experiment with ads. I explore the widespread uproar and suggest that the intense response stems from a lack of understanding about the nature and potential benefits of these ads, offering a fresh perspective on how they might actually improve the viewing experience.
Type: Article
Published on: The Next Web
06. Guest blog post for Storyblok
In my Storyblok article, I discuss the shift in the eCommerce landscape towards flexibility and scalability, highlighting how modern composable platforms are increasingly favored over traditional monolithic systems. These emerging platforms cater better to the evolving needs of global ecommerce stores, offering a more adaptable and cost-effective solution compared to the older, more rigid systems.
Type: Blog post
Published by: Storyblok
07. Product comparison example
Comparison articls are essential for decision-makers in the industry to understand their options and make informed choices about which platform best suits their business needs.
The challenges in writing such content include maintaining impartiality, simplifying technical details, and ensuring the content is relevant and informative for decision-makers.
Type: Product comparison page
Written for: Centra
08. Industry-focused product landing pages
A product landing page is designed specifically to persuade visitors to engage with a product-related offer. It includes elements like compelling headlines, benefit-oriented copy, hero images, and social proof, all focused on conversions.
Distinct from traditional landing pages, product landing pages are tailor-made for companies selling products, offering a more targeted approach to convert visitors into customers through carefully crafted content and design
Type: Product page/landing page
Published by: Centra
09. How Well Are Big Brands Handling User Rights Under The GDPR?
In my analysis of the effectiveness of the General Data Protection Regulation (GDPR), I emphasize the need for user vigilance in data sharing and outline the GDPR's role in prohibiting unauthorized data use without explicit consent. Additionally, I discuss the complexity of the 'legitimate interest' clause and clarify the rights users have under the GDPR.
Type: Article
Written for: Clearcode
Social media
I offer expertly crafted content for various LinkedIn post formats, ensuring each piece resonates with your audience and reinforces your brand's message.
10. LinkedIn writing
Listicles. Perfect for sharing industry insights, tips, or trends, these posts are formatted for easy readability and high engagement.
Text-Only Posts. My text-only posts are carefully composed to tell stories, share experiences, or discuss ideas in a compelling way, sparking meaningful conversations and connections.
Carousel Posts: Series of interconnected images and text that take viewers on a narrative journey, ideal for in-depth topics, educational content, or step-by-step guides.
Personal projects
I'm a writer not just by profession, but also by passion. My love for words also transpires through my personal blogging.
11. Medium blogging
On my personal Medium blog delve into various subjects, from productivity to the latest tech trends, innovations, and insights in the technology sector.
